The Company: Debt Cutter
Emma Robinson, Debt Cutter's Marketing Manager said: "We could not be happier with the outcome of our Visionary Digital Studios video! From initial concept to final product we were involved the entire time. Communication with the team was faultless and we were always kept up to date with the progress of the video. The video turned out great and we can’t wait to use it on our website and social media. I’d like to thank the team at Visionary Digital Studios for all their hard work and I would recommend them to anyone!"
The Service: Debt Cutter specialises in helping Australians resolve their debt challenges with experts that support them throughout the whole process. Their solutions provide debt relief to thousands of Australians each year so they can live their lives free of anxiety and stress.
The Challenge: Debt Cutter needed to showcase how friendly and approachable their service is, as most of their potential customers are overwhelmed with fear and anxiety regarding their debt situation. We integrated their existing characters and branding into the explainer video in order to maintain consistency throughout their website and marketing. The voiceover, music and production effects combine to accentuate the "caring" and "professional" culture at Debt Cutter.
Delivery: The Debt Cutter team chose a VISIONARY style of animation with custom, integrated characters. The animation, soundtrack, and voiceover styles were kept light, approachable and friendly to appeal to a hesitant consumer audience.