The Company: Data Republic
Libby Owens, Data Republic's Strategic Content Manager said: “We recently engaged Visionary Digital Studios to create an animated explainer video for our company in the lead up to a major industry event which we were sponsoring. The stakes were high as the video would be played to hundreds of people on a big screen and needed to be perfect!
The team at Visionary delivered a very high quality video for a fantastic price, better yet the team were an absolute pleasure to work with. We'll definitely be working with Visionary again and recommending them to partners.”
The Product: Data Republic provides a marketplace and trusted infrastructure for organisations to securely exchange data, enrich customer insights and enable data-driven decision making – all while protecting the identity and P.I of customers.
The Challenge: The Data Republic platform is a complex technical offering, which needed to be broken down into easily understandable concepts for a corporate audience. As Data Republic are an innovative technology-based business, the animation had to convey cutting-edge, well-established branding. The video was required under tight timelines and was developed to be displayed on a big screen at ADMA Data Day 2016 (a leading industry event). Delivery: The Data Republic team chose a VISIONARY style of animation with custom, diagrammatic graphics to convey technical concepts. The animation, soundtrack, and voiceover styles were kept subtle to appeal to a corporate, professional audience.