The Company: CruiseTraka
David Clarke, CruiseTraka's CEO said: "The team at Visionary Digital Studios did a fantastic job on our CruiseTraka promo video. Our expectations were not only met but were exceeded in every aspect of the process. From the first point of contact through to the design and production of the video, the Visionary team have been very professional and accommodating to our needs. Their creative team did a fantastic job in developing and delivering an outcome that was just right for our product and target customers. I have no hesitation in recommending Visionary Digital Studios."
The Product: CruiseTraka is an innovative mobile App which allows cruise passengers to add exciting social media posts which include real-time location data, and their travel photos. The App has functionality to allow users to organise, view and share their photos during all of their cruise holidays.
The Challenge: The CruiseTraka App has plenty of functionality for cruise passengers. It was important that the video kept viewers engaged and entertained, while also communicating the many benefits the App offers, and getting them to download and use it immediately.
Delivery: CruiseTraka CEO, David Clarke, chose an animation and production style that was both attention-grabbing and fun to represent his brand. The graphics, music and vocal style are colourful and engaging to emphasise an exciting "holiday" vibe.
This video was also made with Australian and British versions to resonate with specific target markets.